The healthcare industry is constantly adapting to new findings, research and legislation. Add to that individual patient cases and administerial duties, and doctors hardly have time to consider why their practices might be failing, or how to change it. Digital marketing is considered a new trend by most healthcare practices, especially if its a small practice. Sticking to traditional methods of word of mouth and referrals, healthcare practices miss out on the opportunity to reach a larger pool of patients. Adopting a tech-forward attitude promises a significant improvement in the number of new patients and branding.
1. Lower Marketing Costs
Practices that exclusively use orthodox marketing like posters, billboards, brochures and newspaper advertising spend too much money. Costs include printing, renting ad space and running an ad consistently can be detrimental to the practice budget. Digital marketing is cheaper, faster, and it reaches a target audience faster.
2. You Have A Target Market
Specialization reduces the pool of people you can be of help to. Reaching people with specific symptoms is impossible with traditional marketing and print media, therefore very little room to help the practice grow. Search engines give priority to local practices that fit the bill of the searched symptoms or doctors with specific specializations. Since most searches for doctors and health-related incidents are done on the internet these days, it makes sense to capitalize on these new potential customers.
3. Using Data to Make Decisions
Conventional media is prohibitive in the sense that it can’t help determine which form of advertising is yielding the most clients, leading the practice to hemorrhage money on a monthly basis. Digital marketing can also determine which form of advertising works best for your practice so you can concentrate on that, instead of losing money on marketing that isn’t getting you any new patients.
4. Increased Patient Retention
Social media marketing allows for practices to engage with patients in a more personable way. Your practice is allowed to build its own personality online, it has a set of beliefs and causes it stands for. This gives patients and potential clients an opportunity to feel involved with the practice. This lasting presence goes a long way to keeping patients coming back, rather than looking elsewhere.
5. Increased Patient Referrals
Personalized marketing and a great patient experience has led to more referrals compared to print media. The entire task of digital marketing is to compliment your practice and medical skills. A happy client will refer with more enthusiasm, because they will feel a stake in the practice, to see it do better.